What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization”. Search Engine Optimization is the practice through which you can get your website rank on the top of Google (or other search engines).
Search engine optimization (SEO) is all about improving the ranking of your site on search engines like Google, Bing, etc.
The practices includes in search engine optimization are keyword research, content optimization, well-optimised meta description, catchy H1-tag/ Headline/ Title, competition analysis.
How Search Engine Works?
Search engines like Google use bots to crawl your pages on the website, collects information, go through site to site and putting them in index.
And when you search something on Google ( or any other search engine), an algorithm works and analyze the indexed pages to bring that pages on the top that search engine considers ‘the best‘.
Google scans it’s index and show you the search results in a series in which the content or pages that matched with your search and had a great content ranks on the top among the hundreds of billions of the pages on the web.
You can also boost up your site’s appearance by enhancing the user experience. By enhancing the user experience, your site can appear on the top of the search results.
To rank your site on the top of the organic search results, SEO plays very important role.
How Search Engines Determines that the Content is Best?
The search engines such as Google and Bing determines that the content is best based on an algorithm. An algorithm ranks the website on the top on the basis of several factors such as keywords, quality content, page loading speed, domain authority, page authority and more.
How SEO Works?
SEO works by analysing and optimizing your site’s content, crawl pages, optimize your meta description, site audit, find errors on your site. It simply means, SEO optimize and analyze your site according to the content which is considered as the best in terms of search engines such as Google, Bing, etc.
There are several factors in SEO that helps to rank your website on the top of the search engines. Like, keyword research and quality content are the key or main factors of SEO to rank on search engines.
Why SEO Is Important?
SEO is very important im the field of digital marketing because people conduct millions of searches every month. Search is the main source of earning traffic. Search engine is the primary source of digital traffic for competitors in market and brands that exists.
Rank on search engines and visible higher than your competitors can highly impact on your bottom line.
However, note that the search results changes over past years and it shows user friendly sites or pages on the top in which the exact information that the user searches for are mentioned.
I hope you like this little introduction to SEO. I wanted to share this guide with you to understand SEO better in simple definitions and basic knowledge.
As you can see, there are lot more things to know about SEO like crawling, site audit, content, keywords, backlinks and more. But I’ll recommend you to start with basics if you’re new to SEO.
If you didn’t understand anything in this guide, you can read this guide again or you can ask me in the comments section.