What is Content Marketing + How to Get Started in 20222 min read

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What is Content Marketing + How to Get Started

Content Marketing, very popular or trending term on the internet and especially on the social media platforms. Do you know what exactly Content Marketing is? Or how can you start Content Marketing? Well… I think you don’t the answers because if you know them, you might not be here to know about Content Marketing.

So without wasting time, let’s get started by understanding our first term “Content Marketing”.

What is Content Marketing

Content Marketing is a kind of marketing in which you share or publish valuable content with the aim of gaining more followers on social media, reaching new people, build your community, generating leads and more.

Why Content Marketing is Important

Content Marketing is important because of the following reasons:
  • Gain Followers
  • Reach New People
  • Expand Business
  • Generate Leads
  • Make New Customers
  • Established A Brand
  • Self Promotion
  • Provide Value
  • Increasing Brand Awareness
  • Build Trust
  • Helps Businesses to Create Sustainable Brand
  • To Sell Products
Apart from these reasons, their are several more reasons to start working as a content marketer.

How Can You Start Working as a Content Marketing

Easiest way to get started is Create Profile on Social Media Platforms. Yes, you read it right that you can get started by just creating your profile on social media platforms such as Instagram, Facebook, etc.

A Step-by-Step guide is here:

I took example of Instagram as social media platform here.
  1. Firstly, create a profile on Instagram but keep in mind to choose username as per your brand (company or personal brand)
  2. After this, create bio and remember to mention that what kind of content you provide. ( Screenshot of my profile attached below)
  3. Now, you’re all set.
  4. Start post your content in the form of carousel posts, single page, reels or IGTVs.
  5. Screenshot of my Instagram Profile that is @theprachirastogi are attached below.
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My profile is an example of optimised profile and you can see, I use all the formats of Posts except IGTVs. And get started with IGTV soon.
Remember, you have right knowledge about something you want to get started with. Always share original content and provide real content to your followers or audience.

This is all about content marketing. Get started as a content marketer now by following this guide.

Prachi Rastogi

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