What are Breadcrumbs on Websites? Why are they Important for SEO?3 min read

Breadcrumbs on websites, many people get confused in understanding this term. But do you know, how breadcrumbs play a very important role in terms of SEO? Don’t know! No worries, I’m here to let you know about breadcrumbs on websites and why it’s important for SEO.

In this article, we are going to discuss the most important factor of SEO that is Breadcrumbs. What are Breadcrumbs? And why they are important for SEO?

So it’s highly recommended to read till the end to apply breadcrumbs on your website that helps to improve your SEO (Search Engine Optimization). Let’s Dive In!

What are Breadcrumbs on Websites?

Breadcrumbs are the secondary navigation of your site that helps to show or navigate the user location on your site.

For example, a breadcrumb looks like Home > Blogging > Blogging Niche. This is a breadcrumb from my site. It’s clean and structured.

It’s simply a small text path that shows the user’s location on your website. It is generally located at the top of the web page. Breadcrumbs help the user to easily navigate your site.

The term, “Breadcrumb” which is used on websites came from the fairy tale – Hansel and Gretel. In this fairy tale, when Hansel and Gretel went into the woods, Hansel dropped the pieces of bread onto the ground in order to create a trail of breadcrumbs so they could find the way to their home if they get lost.

That’s why this navigation is termed “Breadcrumb”.

Why Breadcrumbs are Important for SEO?

Breadcrumbs are very important for SEO. They help in enhancing the user experience, reduces the bounce rate, Google found it more structured.

Let’s have a look at these pointers in detail so that you’ll understand it’s importance clearly:

1. Enhance the User Experience

Breadcrumbs on your website help the user to easily navigate their location on your site. Breadcrumbs act like “You are here” on your site to the users.

Most of the users prefer visiting the websites having breadcrumb trail navigation for a smoother experience.

2. Reduces the Bounce Rate

When users had a smoother experience on your website, they tend to not return back to google in search of their query. As a breadcrumb trail helps the user to easily navigate the path.

When a person searches his/her query on google and taps on your website to read your article, it means that post would be the entry gate of your site for that particular user.

At this point, breadcrumbs help a lot to show the user his/her current location on your site and may send that user to other pages of your site. In this way, breadcrumb can reduce the bounce rate of your site, and instead of sending them back to Google, breadcrumbs send them to other pages of yours such as your homepage.

3. Google found it More Structured

As you can see that the users love breadcrumbs on your site as they had user experience. Google loves the breadcrumbs too. As breadcrumbs represent your site in a more structured way.