The 3 Types Of SEO That You Need To Boost Your Site Traffic
There are 3 Types of SEO that you need to boost your site traffic as well as your ranking on Google: On-Page SEO, Off-Page SEO and Technical SEO.
The combination of these 3 types of SEO can make you succeed in the ranking through organic search.
In this article, we’ll explain you the 3 types of SEO and how to apply each one correctly. We’ll also show you the importance of these 3 types of SEO in your marketing strategy.
It will be much easier for you to understand these 3 types of SEO and you can easily execute your strategies to improve your performance.
The 3 Types Of SEO:
On-Page SEO is related to the content on your site as it is also known as ‘On-Site SEO’.
On-Page SEO is the practice of optimizing the content of your site that means optimizing the web page content of your site for improving the rankings on search engines such as Google and earn organic traffic.
On-Page SEO includes optimizing internal links, URLs, content, H1/ Title tag, meta description and perfect keywords.
Is On-Page SEO Important?
The traditional On-Page SEO is important as Google states that your web pages contains the same keywords as the search query.
Google still crawls your site for keywords.
Also, you noticed that if you search anything on Google then the top ranked article contains almost all the exactly same keywords in their title tag and description.
The On-Page SEO is also very important for enhancing user experience.
It is very important to optimize the web page for:
» Page-load speed
» Bounce Rate
» User experience
» Mobile experience
Off-Page SEO refers to all the practices that are done off of the website for improving the site’s ranking and maximize traffic.
Off-Page SEO includes building backlinks, shares on social media, encourage brands for collaboration.
In other words, Off-Page SEO is all the activities that are done off your site to get the search engines such as Google and Bing see our site as authoritative and trustworthy.
Is Off-page SEO Important?
Off-Page SEO is very important to rank on search engines because without off-page SEO, you’ll struggle to rank with a competitive term.
Off-Page SEO helps your site to outrank by increasing making your site trustworthy and authoritative.
And those websites with higher authority was generally ranks higher in compare with low authority sites on the search engines such as Google or other search engines.
But building backlinks are not only the factor of Off-Page SEO.
Off-Page SEO includes several factors apart from link building like:
» Social Media
» Local SEO
» Guest Posting
» Content Marketing
» Influencer Marketing
» Content Syndication
And there are many factors in Off-Page SEO apart from these above factors.
Technical SEO refers to the practice in which you optimize the technical elements of your website so that the search engines can crawl and index your site pages.
In other words, Technical SEO refers to improving the technical aspects of your website to increase the rankings on the search engines such as Google, Yahoo and Bing.
In technical SEO, you need to make your website easier to crawl, faster and understandable for the search engines.
Is Technical SEO Important?
It is very importantimportant as if you didn’t do the technical SEO then you’re not going to rank.
Also by the help of technical SEO, you make it easier for Google and other search engines to access your content. So that’s it was an advantage for you and there are many chances that you outrank among the others.
Technical SEO includes factors related to technical elements of your site that is:
» Page Speed
» XML Sitemap
» No Duplicate Content
» Mobile Optimized
So that search engines such as Google can easily crawl, render and index your website.
I hope you like this in-depth guide on the 3 types of SEO. I wanted to share this guide with you to explain you that SEO plays very important role in the field of digital marketing.
As you can see, there are many things in SEO apart from this. But I’ll recommend you to start with these SEO techniques, so that you can focus on your content quality.
If you didn’t understand anything in this guide, you can read this guide again or you can ask me in the comment section.