Semrush VS SimilarWeb [2023] [Honest Comparison] – EarnOnlineSources8 min read

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Semrush VS SimilarWeb – Honest Comparison

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Semrush and SimilarWeb, the two among the most popular and accurate SEO tools. But… which one is better for your business? Which one provides you better services? Which one is the “All in One” complete toolkit for SEO? Which one is “ unbeatable”? We’re going to answer all these questions in this article with a solid and verifiable reasons.
Both the SEO tools gives tough competition to each other and become a trending topic of debate among the SEO professionals now a days.
We at EarnOnlineSources, answer all these questions and you can trust this material as this is absolutely tested, reviewed, unbiased and based on our experience. This is going to be a complete honest review of both SEO tools.
Because, the goal is to provide you an honest review of both SEO tools and not to promote any of them individually. You can leave this page, if you feel any partiality in this article.
For your ease, here’s a quick overview of what we’ll be covering:
1. Overview: Semrush and SimilarWeb
2. Semrush and SimilarWeb: Main Difference
3. Detailed Comparison between Semrush and SimilarWeb on the basis of their:
  1. Features
  2. SEO
  3. Flexibility
  4. Keyword Analysis
  5. Data Collection
  6. Content Analysis
  7. Social Media Analysis
  8. Pricing
4. Semrush: Pros and Cons
5. SimilarWeb: Pros and Cons
6. Final Verdict: Which one is Better to Choose?
On the basis of these terms mentioned above, we’ll going to compare both the SEO tools. 
We review all the things we mention like features, factors we consider, user-experience, pricing and more. Now, let’s compare them and let you decide the winner on the basis of this comparison.
Let’s dive in!

1. Overview: Semrush and SimilarWeb


Semrush is the all-in-one SEO tool which provides you flexibility in many fields of marketing. Semrush has 50+ tools for a successful marketing insights. 
Semrush offers complete marketing, SEO, PPC, SMM, Content Marketing, Rank Tracking, Content Optimization, Keyword Research, Traffic Analysis, Competitors Analysis and more tools to their customers from one platform. 
Semrush is a multi-purpose SEO tool that specializes in keyword research, competitor analysis, traffic analysis, advance SEO, Ad campaign optimization.


SimilarWeb is one of the SEO tool that  estimates traffic mainly which is also a key feature of Semrush and are even better.
SimilarWeb offers solutions for digital marketing, digital research, sales, investing and eCommerce.
These solutions include audience research, SEO, PPC, brand performance, product optimization, investment monitoring, forecasting, lead generation, sales engagement.

2. Semrush and SimilarWeb: Main Difference

The main difference between Semrush and SimilarWeb is that Semrush is a marketing platform and an All in One toolkit for SEO and marketing while SimilarWeb is not a marketing platform.
Semrush is the complete suite for marketing, SEO, PPC, Social media analysis, content analysis, competitor analysis while SimilarWeb only focused on website statistics. However, Semrush is even better than SimilarWeb in website statistics.
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This makes Semrush different from SimilarWeb.

3. Detailed Comparison between Semrush and SimilarWeb on the basis of their:

 1. Features: Semrush VS SimilarWeb


As I told you before that Semrush is an “All in One” toolkit and has wide range of tools, so let’s get started by looking them one by one:


  • Keyword Research
  • On-Page SEO
  • Local SEO
  • Rank Tracking
  • Link Building
  • Traffic Analysis
  • Competitor SEO Analysis
  • Backlink Gap
  • Position Tracking
  • Ranks
  • Sensor
  • Organic Traffic Insights


  • Content Marketing
  • Content Creation and Distribution
  • Content Optimization
  • Content Marketing Analytics
  • SEO Writing Assistant
  • Content Audit
  • Topic Research
  • Brand Monitoring


  • Competitor Analysis
  • Market Analysis
  • Paid Advertising
  • Competitor PR Monitoring


  • PPC Keyword Research
  • Website Monetization
  • Advertising Research
  • PLA Research
  • Display Advertising


  • Social Media Management


  • Market Explorer
  • Traffic Analytics



  • Benchmarking
  • Market Research
  • Company Research
  • Audience Research
  • Conversion Data


  • Keyword Research
  • SEO & PPC
  • Competitive Analysis
  • Referral Research
  • Ad Creative Research and Media Buying


  • Consumer Demand
  • Search Strategy
  • Shopper Behaviour
  • Product Optimization
  • Brand Performance


  • Investment Idea
  • Investment Monitoring
  • Forecasting
  • Due Diligence


  • Lead Generation
  • Lead Enrichment
  • Sales Engagement
  • Fraud Detection
Conclusion –  As you can see, Semrush is the clear winner on the basis features in compare to SimilarWeb. 
As Semrush offers 3× more features than SimilarWeb. Semrush has all the tools that you need to grow your business whether you run a small business, large business, agency or a sole proprietor.
It’s a complete suite for all. 

 2. SEO: Semrush VS SimilarWeb

To be very honest, on the basis of SEO, Semrush is the clear winner. Why? I’ll give you the reason.
If SEO is your main objective, then Semrush is the best option to choose as Semrush is known for it’s Advance SEO features. But SimilarWeb don’t have features for advance SEO.
Another thing is that SimilarWeb has no backlink database but on the other hand Semrush has database of 44.5 Trillion backlinks. Isn’t it great?
SimilarWeb has no rank tracking feature but Semrush has as it is the complete suit toolkit.
No On-page SEO feature available in SimilarWeb but Semrush has a detailed On-page SEO feature which gives improvement suggestions too.

 3. Keyword Analysis: Semrush VS SimilarWeb

Again, Semrush is the clear winner in terms of Keyword Analysis. Semrush allows analysing upto 100 keywords at a time but SimilarWeb allows ony 1 keyword to analyse at a time. This is time consuming. 
Semrush is more accurate and gives better data than SimilarWeb. 
At the time of display, Semrush display more thing about the keyword like Ad history, Paid Competition that SimilarWeb doesn’t display.
Now, you’ll get the point why I said Semrush the clear winner in starting of this section.

 4. Data Collection: Semrush VS SimilarWeb

Both Semrush and SimilarWeb gives accurate data but if we compare them then Semrush more accurate than SimilarWeb.
SimilarWeb uses crawlers to generate data and on other hand Semrush collects data by using a database which is more than 20 billion keywords from the entire internet which is basically a world wide web.
So in terms of data collection and accuracy, we choose Semrush over SimilarWeb. 

 5. Social Media Analysis: Semrush VS SimilarWeb

This feature is not available in SimilarWeb. SimilarWeb didn’t give you data about how much traffic generated through social media and more. But if we talk about Semrush, then it gives specific importance to social media as it provide social media tracker to their customers.
SimilarWeb only shows data about how much traffic directed to a particular site. But didn’t have any specific feature for social media analysis. However, Semrush has. 
In this section, Semrush wins over SimilarWeb.

 6. Flexibility: Semrush VS SimilarWeb

Semrush gives you more flexibility than SimilarWeb in terms of their features. As I told you above that Semrush is a complete toolkit for marketing, enables you to access several features.
Website analysis, social media marketing, SEO–specific features, traffic analysis, keyword analysis, PPC, Ad campaign and more features are their on Semrush in compare to SimilarWeb.
Content creation tool is also their to help you in writing Seo-friendly articles, if you run your blog. But SimilarWeb has no feature for content or social media marketing.
So in the terms of flexibility, Semrush wins the battle.

 7. Pricing: Semrush VS SimilarWeb

Before ending this comparison, let’s discuss about their “Pricing and Plans”. 
Also in terms of pricing, Semrush wins the battle again. Let me tell you why? 
When you want to know about the pricing or willing to purchase any plan, Semrush clears their pricing according to their plans. But pricing of SimilarWeb are hidden. Even on their pricing page, they didn’t show the pricing.
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If you’re willing to buy any of the plan from Semrush, you can easily purchase them anytime but in case of SimilarWeb, you need to talk to specialist to get your plan. 
Also, the specialist aren’t online always, you might wait some hours or minutes to talk them.
In terms of pricing and plans, Semrush is the clear winner.

4. Semrush: Pros & Cons

PROS (based on our experience):

  1. All in One toolkit for Marketing Insights
  2. Includes content creation tools
  3. Dedicated SEO and link building tools
  4. Advance SEO
  5. Excellent Traffic Analysis
  6. Social Media Marketing
  7. 7–Days free trial for premium plans
  8. Amazing Website Analysis
  9. Easily purchase any plan
  10. 30–Days Refund Policy

CONS (based on our experience):

  1. Dashboard have several features and tools. User might take time to understand the interface and get used to it. But can get used to it by the help of videos and tutorials. 

5. SimilarWeb: Pros & Cons

PROS (based on our experience):

  1. 7–Days Free Trial

CONS (things could be better):

  1. Manually contact to specialist to buy plan and they’re not always available. You’ll wait for few hours or minutes to talk.
  2. No social media marketing
  3. Hidden Prices
  4. No Content Creation tool

You can read this too, if still want some pointers to choose between them.

6. Final Verdict: Which one is Better to Choose? 

Semrush is superior than SimilarWeb in many ways. Semrush offers 3× more features than SimilarWeb with clear prices. Several tools are their for complete marketing and SEO. 
To be very honest, I’ll choose Semrush because of several reasons and Semrush is my favourite SEO tool. The materials include in this honest comparison are 100% tested and reviewed.
And we found that Semrush is “unbeatable all in one toolkit”.
So, my opinion in this is to choose Semrush over SimilarWeb as it was an “All in One” toolkit for marketing and SEO. Semrush has wide range of tools for ease of their customers. You’ll get all the tools in one platform. 

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