How Affiliate Marketing Works in 2022 [In-depth Guide + How to Get Started]7 min read

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How Affiliate Marketing Works [ In-depth Guide + How To Get Started]

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Affiliate Marketing is one of the most popular lucrative revenue stream that you can convert into passive income stream as well as lucrative. Many people create their website and promote the products to earn commission or some people promote products on their social media platforms.

We at EarnOnlineSources, shares with you the in-depth guide on How Affiliate Marketing Works. So that you convert your lucrative revenue stream into passive income stream.

For your ease, here’s a quick overview of what we’ll be covering:

1. What is Affiliate Marketing?

2. Who are Affiliates?

3. How Affiliate Marketing Works?

4. What is Affiliate Networks?

5. What is Affiliate Link?

6. How do Affiliate Marketers get paid?

7. How to become an Affiliate Marketer?

8. Does it cost to Join Affiliate Program?

9. How to promote products?

Now, we’ll discuss all the nine points in detail and explain you how affiliate marketing works and terms related to affiliate marketing. Without wasting time, let’s dive in.

1. What is Affiliate Marketing?

Affiliate Marketing is a tactic to increase online sales by allowing others such as publishers or influencers to promote company’s products and in return, publishers or influence get commission.

Simply, affiliate marketing is a tactic of generating more sales in which publishers or influencers promote the products on various platforms by sharing their unique affiliate link. And in return, the publisher get commission.

You have to use your marketing skills here to generate sales because it depends on you that how much revenue you earn through Affiliate Marketing.

2. Who are Affiliates?

An Affiliate is the person who promotes the product like, bloggers, social media influencers or content creators. An affiliate can be an individual or a company. 

The affiliates usually belongs to the same industry that are related to the company whose products they’re promoting.

Affiliates are those who help the companies to generate sales by promoting their (company’s) products. They can promote the products by writing article on it,  through social media posts or by placing banners and there are many ways to promote products.

Affiliates get paid on each sale they made. It means that for each sale made through their unique affiliate link, affiliate get paid.

How much an affiliate earns or for what is according to the terms and conditions of the affiliate program. All the things related to commissions and sale or lead given in the contract or agreement.

3. How Affiliate Marketing Works?

In the whole process of Affiliate Marketing, there are three parties involved in it to make this working:

  1. Advertiser or seller
  2. Publisher or affiliate
  3. Consumer

Let’s me explain you how these parties are interconnected with each other and which role each one plays in affiliate marketing.

1. Advertiser or Seller

An advertiser or seller could be an individual or a company is a product creator who allows publishers to promote their products. These advertisers are willing to pay the affiliates to generate more sales. These products can be physical objects like goods or can be a services like web hosting.

2. Publisher or Affiliate

Publishers are the affiliates could be an individual or a company who are willing to promote (advertiser’s) products to earn commission (some % of revenue). 

Usually the affiliates have an audience base to promote advertiser’s products. They promote advertiser’s products on any platform they want like social media platforms, YouTube channel or blog posts.

3. Consumer

Consumer are the essential part of affiliate marketing. Because the whole cycle of affiliate marketing depends on the consumers. When consumers buys the promoted product through the unique affiliate link, conversions are tracked and the affiliate and company (advertiser) revenue shares the revenue.

Process of Affiliate Marketing

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In the process of affiliate marketing, when an affiliate shares his/her unique affiliate link or URL on his website, social media platforms, blogs or YouTube videos and when someone made purchase through the unique affiliate link, conversions are tracked by the advertisers and the publisher or affiliate gets paid for each sale made by his unique affiliate link.

4. What is Affiliate Networks?

Affiliate Networks are the third-party platforms which maintains relation between companies and affiliates. These third-party platforms acts as a middleman between both of them.

These affiliate networks keeps performance reports, tracks and maintain balances. They manages payments of affiliates and track their performance. When you sign up with these networks as an affiliate, you automatically access to all the affiliate companies managed within a network.

Some popular affiliate networks are ShareASale, Clickbank and their are more affiliate networks available on the web. You can join any of them and start promoting.

5. What is Affiliate Link?

When you join any affiliate program, you’ll get an unique affiliate link or URL which you can share with your audience while promoting advertiser’s products. You can mention your affiliate link or URL on your website, blog posts or on social media whenever you promote their products.

Whenever any of your audience clicks on your link and made purchase through your link, these conversions are tracked by affiliate networks and you’ll get paid for each purchase made through your affiliate link.

6. How do Affiliate Marketers get paid?

It isn’t necessary everytime that the affiliate only gets commission when the consumer buys the product or service. It may vary according to the terms and conditions of the affiliate program.

The affiliate may get paid in various ways:


In this program, the affiliate gets paid when someone buys or made a sale through the affiliate link. After the sale is made by the consumer, affiliate earn some % of revenue he made.


In this program, the affiliate redirects the consumer to the advertiser’s website with the motive of increase web traffic of the advertiser. This means the affiliate gets paid to engage the consumers to advertiser’s website.


In this program, the affiliate persuade the consumer to take the action given by the advertiser. In this, affiliate redirects the consumer to the advertiser’s website and persuade them to do the given action whether it is sign-up form filling, download application or anything else.

7. How to become an Affiliate Marketer?

To become an affiliate marketer, you just need to follow-up 5 simple steps:

  1. Join an affiliate program
  2. Choose the product to promote
  3. Obtain your unique affiliate link
  4. Start promoting on various platforms like social media, website or blogs
  5. Collect the commission when someone made purchase through your affiliate link

By Practical these steps, you’ll become an affiliate marketing and start earning money from affiliate marketing.

8. Does it cost to join Affiliate Program?

No, it’s 100% free to join an affiliate program. And you’ll promote products free of cost but if you promote their (company’s) products  through social media ads, pay-per-click or Google ads, it costs as these practices required investment.

You can join affiliate program for free and start promoting their products by writing articles on it, creating videos, through social media posts and start earning. But if didn’t have much audience to share with, you can also use social media ads, pay-per-click or Google ads to promote their products as the revenue you generate through it might be greater than your investment. 

9. How to promote products?

There are many ways to promote affiliate products. It’s depends on you that on which platform you have sufficient audience base. For example, if you have audience base on your YouTube channel, then it’s better to promote products on your YouTube channel.

You have to strategize everything then execute. Plan, how can you promote their products to generate lucrative revenue.

If you didn’t have any platform with audience base, you can also run Google ads, social media ads or pay-per-click to promote products. So you’re post or videos reach more people by running ads.

Over to You

Affiliate marketing is performance based opportunity and it depends on you or your marketing strategies that how can you promote products and generate revenue. It is not as hard as it sounds.

To promote products, first you have plan out things and then execute them. Do everything in a right way. Start earning by making your first sale. And after sometime, you might be a successful affiliate marketer as there’s no limit on what you can earn with affiliate marketing.

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